Operating under the belief that you can't be what you can't see, Accounting+ is introducing the next generation of diverse students to the limitless possibilities a career in accounting holds, tackling long-held misconceptions about accounting, and providing students with resources that will guide them on their path into a successful career.
The current generation of students grew up in a world that was far more diverse than previous generations, and diversity, equity and inclusion (DEI) is a top priority when choosing a potential career and/or workplace. While the post-millennial generation is set to be the most racially and ethnically diverse population the US has ever seen, the rate of Black and Hispanic/Latino accountants has remained stagnant for many years. 2020 IPEDs data indicates only 7% Accounting graduates were Black and 13% were Hispanic/Latino. Through Accounting+, we strive to meet this generation's table stakes demand and make the accounting profession look more like the society they have grown up in.
Accounting+ is a first-of-its kind, profession-backed, multi-year campaign to actively engage high school and college students with dynamic, tailored resources on the benefits of a career in accounting. The campaign's strategy is rooted in proprietary research on student perceptions about accounting and led by multicultural marketing and communications experts with long-standing experience in the communities we are working to reach. This is a campaign powered by the collective resources of leading companies and organizations in the US, and with this unified effort comes greater efficiency at scale, access to partnerships and avoidance of duplicative efforts.
Learn more about Accounting+:Meet Our Partners